McDonald’s targeted in US health ad

It is an image to sap the flabbiest of appetites. An overweight, middle-aged man lies dead on a mortuary trolley, with a woman weeping over his body. The corpse’s cold hand still clutches a half-eaten McDonald’s hamburger.

A hard-hitting US television commercial bankrolled by a Washington-based medical group has infuriated McDonald’s by taking an unusually direct shot at the world’s biggest fast-food chain this week, using a scene filmed in a mortuary followed by a shot of the brand’s golden arches logo and a strapline declaring: “I was lovin’ it.”

The line is a provocative twist on McDonald’s long-standing advertisingslogan, “I’m lovin’ it” and a voiceover intones: “High cholesterol, high blood pressure, heart attacks. Tonight, make it vegetarian.”

http://www.guardian.co.uk/business/2010/sep/14/us-health-ad-targets-mcdonalds

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