PARIS — Of all the places to part with fistfuls of money in St.-Tropez, few have more cachet than Le Club 55. Perched on the white stretches of Pampelonne, one of the Côte d’Azur’s most stunning beaches, Le Club offers a private patch of sand where habitués can pay around $255 a day to rent a couple of lounge chairs with an umbrella and enjoy a light lunch — not including wine.
But that traditional St.-Tropez luxury is in danger of being upended there, and at 27 other clubs and restaurants that have catered for decades to famous Côte d’Azur visitors from Brigitte Bardot to Paris Hilton. The mayor’s office says the establishments pose a threat to the environment. Officials have proposed dismantling existing beach amenities and shrinking the area allotted for private beaches to protect delicate flora and what officials say are dunes worn down by the crush of manicured feet. As a result, despite the August atmosphere of hedonism, an unusual air of rebellion is stirring in St.-Tropez, with businesses contemplating their first ever “strike.”